Mobilizing Gen Z with Urbana 25
The project
Brand & Marketing Strategy
Our team at Branches was honored to come alongside the Urbana and InterVarsity teams, including newly appointed Executive Director, Mark Matlock.
The challenge we faced was imagining and designing a brand identity that appealed to Gen Z, first and foremost, but also made sense to those who lead, gather, and mobilize Gen Z: who are often much older.
We are thrilled with how the branding turned out and continue to get great feedback from college students, ministry leaders, and our partners at InterVarsity and Urbana.
Our marketing strategy and execution for Urbana 2025 includes:
- Brand Voice Development
- Audience Discovery
- Lead Generation
- Email Marketing
- Social Media Marketing
- Influencer & Content Creator Partnerships
- Podcast Strategy
- SMS Messaging
Gallery
No items found.
Description
Scroll through to see a few samples of our work on this project.
No items found.
Projects
Other projects in our selected portfolio
