Our story.

Digital innovation.

Daring impact.

Branches Mission Lab partners with Christian ministries and nonprofits to accelerate good work.

Our founders, Jesse and Stephanie Lane, are passionate about seeing good grow.

We’ve developed a framework to help nonprofits and ministries rapidly grow reach and funding through digital marketing and fundraising strategies.

Our Core Values

Abide or die. 

Our company only lives on if we remain in Christ.

All in for all nations

Whatever it takes for whoever has needs.

Humble and hungry. 

It’s not about us… and that doesn’t slow us down.

Next-level goodmakers.

We partner with next-level leaders who create good, in Jesus’ name.

How We Work

We seek to remain in Christ, through prayer — and we might just pray for and with you.

We search Scriptures for strategy — there’s a reason it’s the best-selling book of all time…

We pursue creative & innovative solutions — we live in an ever-changing world and nonprofits can’t afford to lag behind.

We believe remarkable is the standard — let’s raise the bar.

The full story …

In 2011, while praying with friends in the Fayetteville Prayer Room, I (Jesse) was struck by the contrast I found in John 15. Here Jesus tells us:

“I am the vine; you are the branches. If you remain in me and I in you, you will bear much fruit; apart from me you can do nothing.”

Much fruit or nothing.


“Nothing” scared me.

This marked the beginning of a lifelong exploration for me that has already led to unexpected places.

What exactly does it mean to “remain” in Jesus, or “abide” in Christ, as others translate it?

What does it look like to “abide” in the context of my work in digital marketing and fundraising?

Unfortunately, I saw very few examples of people and organizations abiding in Him and bearing “much fruit”, the way Jesus taught about.

The status quo is often:

a lack of prayer…

a lack of creativity & innovation…

… resulting in a lack of growth.

In the summer of 2011, my wife and I started Branches Missional Marketing (now Branches Mission Lab) to help encourage a change in this status quo.

After working with hundreds of nonprofits and helping raise over $100 million, we believe more than ever in this work.

In everything we do, our deepest desire is to remain in Him and encourage others to do the same. We truly believe that there is no marketing strategy we could employ or fundraising technique we could teach that is more important as the power of a prayerful, God-led, organization.

With that said, we believe nonprofits and ministries should approach their work with excellence and creative innovation in order to maximize impact. 

Our framework for nonprofit marketing and fundraising leverages innovative strategies for growth.

We can’t wait to tell you all about it.

“I found Jesse foremost a strategic thinker, always looking ahead of the curve.

He is also unusual in that he is very capable in execution of the strategies, focused and determined. It was a pleasure working with him in a fast paced environment.”

Henry Huang

Director, Global Strategies, American Bible Society

“I lead a global ministry that is a grassroots, lean organization with mostly volunteer staff and limited resources. Jesse believed in our cause and saw some needs he could help, and he graciously offered his gifts and talents and knowledge of marketing, social media, fundraising and communications strategy to help us with some major innovations. He has personally helped me see some of our blindspots and has taught me how to better reach multi-generations in our messaging.”

Bryan Craig

Executive Director, Influencers Global Ministries

“It is evidence from Jesse’s success that he has both the skills/knowledge and the ability to dig down deep to “get things done” to perform at the highest level in the digital marketing world.”

Jeremy Williams

International & Strategy Director, Field Agent

“In my 21 years of teaching at the University of Arkansas, I have accumulated a strong set of guest speakers that include CEOs and top executives with many decades of experience. Even among this highly competitive set, Jesse Lane is consistently a class favorite, providing cutting-edge insight into digital marketing and emerging media trends. His ability to communicate in an innovative, engaging manner is second-to-none.”

Dr. Molly Rapert

Associate Professor, University of Arkansas

“Dynamic and forward-thinking, yet humble and gracious at the same time, Jesse is the perfect mix for colleagues and companies who want to break new ground with their social media and internet marketing initiatives.”

Jim Hauskey

Director of Marketing, The Happy Egg Company