Rebranding CMM to Via
The project
From Complexity and Confusion to Clarity
When the team from the Center for Mission Mobilization came to us to talk brand, we were thrilled by the opportunity.
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Description
The Center for Mission Mobilization had four established brands — Support Raising Solutions (SRS), Campus Ministry Today (CMT), Weave, and CMM — and realized they had a branding problem that was causing confusion.
Through research, strategy work and a lot of creative time together with their rock-star team, we are excited by the results.
All four brands are now known as Via. Visit vianations.org to see how it all turned out!
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